New Zealand is literally on the other side of the planet from here. It is one of the most remote countries on Earth and the last country discovered by…
“Carbs are the devil” “Carbs make you fat.” “You should avoid carbs if you want to lose weight.” “Carbs are the devil!” Let me ask you a couple of questions.…
Absent a narrative people invent one. Translation: if you don’t paint the picture of what it’s like to do business with your brand other people will. This boils down…
