Successful businesses rarely become industry leaders overnight.
They grow one step at a time.
People discover them.
They begin to recognize their name.
They learn their story.
Trust begins to grow.
Recommendations follow.
Eventually, when someone needs a product or service, one business comes to mind first.
That business has become the Top-of-Mind Authority™.
The LKNConnect Growth Spiral™ is a seven-level business development system designed to help local businesses make that journey.
We don’t simply sell advertising.
We help businesses build visibility, credibility, trust, and lasting authority throughout the Lake Norman community.
Your business becomes part of the LKNConnect Business Directory with a professionally presented listing designed to increase visibility. Every Publisher’s Recommended™ business receives a professional recognition badge and is moved to the top of its business category, ahead of the standard alphabetical listings.
People discover your business.
Your Publisher’s Recommended Listing™ is enhanced with your business logo or featured image and a direct link to your website. Visitors receive a stronger first impression while learning more about your business.
Whenever LKNConnect promotes your business category, your enhanced listing benefits from that additional exposure.
Everything in Growth Spiral Level 1, plus:
People recognize your business and your brand.
Become one of only five Category Sponsors within your selected business category. Your business receives premium recognition and enhanced visibility, helping position you as one of the leading businesses in your industry.
Everything in Growth Spiral Levels 1 and 2, plus:
Only five sponsorship positions are available within each business category.
Customers begin associating your business with your industry.
Become a sponsor of one of LKNConnect’s trusted video programs and place your business in front of viewers every time a new episode is released.
Your sponsorship supports quality local programming while building awareness through consistent visual and verbal recognition.
Everything in Growth Spiral Levels 1 and 2, plus:
To preserve sponsor value, sponsorship opportunities are limited according to program length.
People see—and hear—your business as part of trusted local programming.
Your business receives its own Featured Business Page within the LKNConnect Media Network.
Customers can learn about your company, your products and services, your history, and the people behind your business. Your business is also featured in the Homepage Featured Businesses Carousel, placing your company in one of the most visible locations on LKNConnect.
Everything in Growth Spiral Level 2, plus:
Customers know your business—and your story.
Your business receives ongoing marketing created specifically for your company.
In addition to all Featured Business benefits, LKNConnect develops customized campaigns highlighting your products, services, promotions, events, announcements, and expertise.
Everything in Growth Spiral Level 5, plus:
Your business develops a recognizable voice and becomes a trusted authority throughout the Lake Norman community.
This is the highest level of partnership within LKNConnect.
Together, we develop a long-term marketing strategy that positions your business as the recognized leader in your category. LKNConnect becomes an extension of your marketing team, helping your business remain visible, relevant, and top-of-mind throughout the year.
Everything in Growth Spiral Level 6, plus:
Your business becomes the Top-of-Mind Authority™ in your market.
| Growth Spiral Level | Your Journey | Monthly Investment |
|---|---|---|
| Level 1 | Be Found | $75 |
| Level 2 | Build Your Brand | $195 |
| Level 3 | Own Your Category | $350 |
| Level 4 | Become Part of the Conversation | $495 |
| Level 5 | Tell Your Story | $695 |
| Level 6 | Strengthen Your Authority | $1,295 |
| Level 7 | Own the Mind. Own the Market.™ | Starting at $1,495 |
No single advertisement builds an industry leader.
Not a Facebook campaign.
Not a newspaper advertisement.
Not a radio commercial.
Not a website.
Successful businesses become leaders through consistent visibility, meaningful relationships, compelling storytelling, and earned trust.
Every Growth Spiral Level builds upon the one before it.
Our mission is simple:
Help local businesses become the businesses people remember first, recommend most often, and trust with confidence.
That’s the power of the LKNConnect Growth Spiral™.
