Video is one of the most powerful tools available to LKNConnect for building trust, increasing visibility, and strengthening relationships throughout the Lake Norman community.
Every interview, feature, podcast, and video should educate, inspire, and connect viewers while helping local businesses, organizations, and community leaders tell their stories in an authentic and engaging way.
Our objective is not simply to produce videos.
Our objective is to create conversations that build relationships.
LKNConnect is not a television station.
We are a community media network.
Our videos should feel:
Viewers should feel like they have been invited to sit down and join the conversation.
Professional quality is important.
Authenticity is even more important.
People connect with people—not productions.
Every video should accomplish one or more of the following:
Every interview should provide value before promotion.
The host represents the LKNConnect brand.
A successful host:
The host is not the star of the interview.
The guest is.
The host’s responsibility is to help the guest tell their story.
Preparation creates confidence.
Before recording:
Preparation allows the interview to feel natural rather than scripted.
Before every interview, understand:
A prepared host asks better questions.
Better questions create better conversations.
Prepare questions that encourage conversation—not one-word answers.
Good questions begin with:
Avoid questions that can be answered with “Yes” or “No.”
Every interview should feel like a conversation—not an interrogation.
Successful interview techniques include:
Some of the best moments happen when the conversation goes beyond the prepared questions.
Although every interview is unique, most conversations naturally include:
Introduce the guest and explain why viewers should care.
Help viewers get to know the person behind the business or organization.
Discuss:
Explain how the guest contributes to the Lake Norman community.
Invite the guest to share lessons, recommendations, or inspiration.
Provide a natural invitation for viewers to:
Avoid making the closing sound like a commercial.
Guests perform best when they feel relaxed.
Hosts should:
Relaxed guests tell better stories.
Remember our philosophy:
People watch interviews to learn something interesting—not to watch advertisements.
Focus on:
Promotion naturally follows trust.
Every interview should answer one important question for viewers:
“Why should I trust this person or organization?”
Trust is built through:
Trust cannot be scripted.
It must be earned.
Every interview should leave viewers feeling:
If viewers leave feeling like they simply watched an advertisement, we have missed our objective.
If they leave feeling like they have met an interesting person and discovered something valuable about their community, we have succeeded.
Before every interview remember:
Everything else follows naturally.
