Life Before The Lake – Early History of Davidson
- Life Before the Lake
Every LKNConnect video should reflect the professionalism and credibility of our Media Network.
Our production standards ensure consistency across every show, interview, and contributor.
All videos should be recorded using the following standards:
Every interview should be suitable for:
One recording should create multiple visibility opportunities.
Whenever possible:
Avoid distracting camera movement.
The viewer should focus on the conversation—not the camera.
Good lighting creates credibility.
Whenever possible:
Natural lighting is often the best choice.
Poor audio can ruin an excellent interview.
Always:
Viewers will often tolerate average video.
They rarely tolerate poor audio.
The background should support the story.
Choose locations that are:
Whenever appropriate, incorporate elements that reinforce the guest’s business or organization.
The setting should add context—not distraction.
Every interview should include supporting footage.
Capture:
Whenever possible capture:
5–10 B-roll clips
Each clip should generally be:
5–15 seconds
Good B-roll transforms interviews into visual stories.
Mistakes happen.
When they do:
Do not apologize.
Do not stop recording.
Small imperfections create authenticity.
Authenticity is more important than perfection.
Every completed interview should be submitted as one organized folder containing:
A complete submission package allows production to begin immediately.
Every featured guest should provide a professional-quality headshot whenever possible.
The preferred photograph should be:
If a professional headshot is unavailable, a high-quality portrait may be substituted.
The guest’s photograph becomes an important part of the article, promotional graphics, social media campaign, and future marketing.
Every recurring LKNConnect host should maintain a professional headshot.
Host photographs should be:
Consistent host branding strengthens both the individual and the LKNConnect Media Network.
Whenever possible include additional photographs that help tell the story.
Examples include:
The more visual assets available, the more opportunities exist to build visibility.
Every completed interview should receive professional post-production.
Typical editing includes:
Editing should enhance the conversation—not distract from it.
One interview should produce multiple pieces of content.
Typical deliverables include:
One interview becomes many opportunities for visibility.
Before publication verify:
✓ Video quality
✓ Audio quality
✓ Guest identification
✓ Business information
✓ Correct spelling
✓ Professional graphics
✓ Proper branding
✓ Links and contact information
✓ Overall presentation
Every published interview represents the LKNConnect brand.
Never:
Remember:
Preparation creates confidence.
Confidence creates better interviews.
Many interviews simply promote businesses.
LKNConnect introduces people.
We tell the stories behind the businesses.
We celebrate the people who make Lake Norman special.
We build trust before promotion.
Our viewers should feel like they have just met someone they would enjoy talking with over a cup of coffee.
That feeling creates lasting relationships.
Every interview we produce should reflect these three principles.
They are the foundation of the LKNConnect Media Network and the reason our interviews feel different from traditional promotional videos.
When viewers trust the conversation, they naturally trust the people, businesses, and organizations we introduce to our community.
