The Growth Review Board serves as the strategic planning team for the LKNConnect Business Growth Network.
Its purpose is to evaluate each business objectively, identify opportunities for growth, and develop thoughtful recommendations that help businesses increase their visibility, strengthen their credibility, and deepen their connection with the Lake Norman community.
The Review Board ensures that every recommendation benefits both the client and the long-term integrity of the LKNConnect Business Growth Network.
Every business that completes a Visibility Audit deserves the collective experience, insight, and creativity of our Growth Review Board.
Rather than relying upon the opinion of one individual, every participating business benefits from the knowledge and perspective of a collaborative team.
Our recommendations will always be based upon the needs of the business—not simply the services we provide.
Our mission is to help businesses make informed marketing and visibility decisions by providing objective recommendations based upon the Visibility Audit, Business Assessment, and the collective expertise of the Review Board.
We accomplish this by:
No one person has all the answers.
The best recommendations are developed through thoughtful discussion, shared experience, and collaborative problem-solving.
Every recommendation should answer one simple question:
“What will help this business grow?”
The Board exists to help businesses succeed—not simply to recommend services.
The Board serves as the strategic planning team for every participating business.
Its responsibilities include:
The Growth Review Board should include individuals with diverse experience and perspectives.
Members may include:
Different perspectives create stronger recommendations.
The Board is responsible for:
The Board recommends.
The Visibility Strategist implements.
Before making recommendations, the Board should review:
Complete information leads to better recommendations.
Every review should follow the same sequence.
Review the Business Assessment.
Review the Visibility Audit and score.
Discuss the business owner’s goals and priorities.
Identify strengths.
Identify opportunities for increased visibility.
Recommend the appropriate Growth Spiral level.
Determine implementation priorities.
Approve the Growth Recommendation Report.
Consistency creates fairness.
Every recommendation should be:
Recommendations should never exceed the business owner’s stated goals or budget.
The Board should recommend what is needed—not simply what is available.
All business information reviewed by the Board is confidential.
Board members should never discuss:
Trust is earned through professionalism.
The Growth Review Board exists to support—not replace—the Visibility Strategist.
Following each review, the Board should provide:
The Visibility Strategist remains the client’s primary point of contact.
Every Review Board meeting should:
Professional meetings produce professional recommendations.
Before finalizing recommendations, verify:
✓ Visibility Audit reviewed
✓ Business Assessment reviewed
✓ Client goals understood
✓ Growth opportunities identified
✓ Appropriate Growth Spiral level recommended
✓ Recommendations prioritized
✓ Growth Recommendation Report completed
✓ Visibility Strategist prepared for client presentation
Never:
Always place the client’s long-term success first.
Most media companies recommend advertising.
The LKNConnect Growth Review Board recommends business growth strategies.
We begin with discovery.
We continue with collaboration.
We evaluate objectively.
We recommend thoughtfully.
We measure success by the long-term growth of the businesses we serve.
That difference builds trust.
Every recommendation made by the Growth Review Board should reflect these principles.
Our responsibility is not simply to evaluate businesses.
Our responsibility is to help local businesses reach their full potential while strengthening the entire Lake Norman business community.
