So, you want to go red?

Whether you’ve drawn inspiration from the fall foliage or you’ve always wanted to experiment with red, this article will guide you in selecting a shade and maintaining vivid red tresses. Emily Campbell, senior stylist and color educator, shares her expertise to help you achieve the red hair of your dreams.

Color and style by Modern Salon Stylist Emily Campbell.

Choosing the right red for YOU 

In order to determine which shade of red will most complement you, you need to look at your skin tone. In general, someone with an olive skin tone or medium to dark complexion will look best in a cooler red such as a red violet. Those with fair skin usually look great with coppery warm-toned reds.

Cool toned red hair is strikingly dramatic.

Warm or cool toned

A convenient method for determining if you are warm or cool toned is to look at the veins on the inside of your wrist. If they have a greenish appearance, you are warm toned. Alternately, if the veins appear blue you are cool toned. If it’s difficult to tell, you are neutral and can pull off warm or cool tones, lucky you!

Red highlights and lowlights are more natural looking than an overall red.

Less is better

Don’t feel like you need to go with a solid all over red, reds don’t have to be one dimensional.

Campbell suggests adding different pieces such as coppery highlights or darker red lowlights to create a more natural look. 

Why red fades and how to maintain its radiance

Red hair loses its vibrancy because the red color molecule is really small, allowing it to bleed out of the hair more easily than other colors. Campbell informed me that sun exposure, hard water, mineral build up, hot water, frequent hair washing, and shampoos containing harsh sulfates can dull red hair.

How to avoid dull red hair

Extend the life of your color with these tips: 

  1. Wear a hat when in the sun for extended periods of time.
  2. Use products, such as OPC Suncare Spray, that protect hair from sun damage.
  3. Rinse hair with cool water to keep the cuticle closed and to preserve the color. Washing hair with hot water opens the hair cuticle and allows small color molecules to escape.
  4. Use a sulfate free shampoo. 
  5. Use a dry shampoo to extend time between washes. 
Selecting good hair products will keep your color looking radiant.

Color appointments and maintenance between appointments

Similarly, to other colors, root touch ups for red hair are needed every 4 to 6 weeks. However, at these appointments your stylist may need to apply a gloss or emulsify and rinse the dye through your mids and ends to revive their color.

Campbell recommends applying a color conditioner like Evo Fab Pro Color Conditioner once a week. She loves this conditioner because it is mixed and customized by your stylist to suit your specific shade. Evo Fabuloso Color Boosting Treatment is another great option. Rather than just maintaining your color, this conditioner will actually add pigment back into your hair.

For more information

If you would like to book an appointment with Emily Campbell, call Modern Salon and Spa Birkdale at 704.339.0909. 

Images courtesy of Modern Salon/Shutterstock
Morgan Pink

Morgan Pink is a Team Leader and Marketing Associate at Modern Salon and Spa. She loves working in the beauty industry because promoting self-care and empowering women to feel their best are two of her passions. Morgan is a Huntersville resident, avid reader, animal lover, and coffee and wine enthusiast. 

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