First impressions occur in the blink of an eye. Whether it’s face-to-face or over social media, people will form an instant opinion about you based on what they see. The reality is that social media plays a major role in how people perceive us online. This is especially true when you’re trying to build or run a business.

To ensure that your social media doesn’t damage your personal brand, here are a few guidelines that you should follow.




Reserve your handles and domains

Even if you aren’t using certain social media platforms just yet, it’s best to reserve your handle (username) as soon as you can. The same goes for your domain. If you are just getting started on social media, try to use the same handles — or at least similar handles — across all platforms.

Perfect your bio

Your bio should consist of a couple of sentences, not too long, and keep it consistent. An inconsistant bio is not going to do your personal brand any favors. The best thing you can do is turn your elevator pitch into a bio. Be sure to use the same bio across all platforms.

Choose your visual wisely

Schedule a professional Brand Photography session so you have a bank of on-brand images to choose from and use. This will not only save you time but also will strengthen your brand across all your social media platforms. Striking, professional, and on-brand photographs create a good and lasting first impression across all your social media

Think twice about your content

Be selective about the content and social media posts that you publish. Everything you post online is stuck online forever. It will forever be associated with your personal brand. Consider the words as well as the images you will be using — are they a true representation of your personal brand?

Be consistent and have a strategy

If you want to market your personal brand online, consistency is key. Don’t post something simply whenever the mood strikes — not if you want to build trust and a sound reputation. Have a social media strategy. Plan your social media posts and blog posts so that your audience is hearing from you on a regular basis. It’s also important to keep an eye on comments and to engage with your audience in a meaningful way.


Social media can be a powerful personal branding tool — but only if you are committed to keeping your profiles updated and staying consistent and engaged.







Photos courtesy of Jo Ames

Jo Ames

I’m Jo, an international photographer, working in Europe and the USA, with over 12 years of experience. I have always been passionate about photography, since the age of 5 when I picked up a camera to capture an amazing sunset. I moved to Cornelius 6 years ago and I’m loving life here. I love to empower my clients by freeing up their time and creating more confidence in themselves through the creation of on-brand, tailored images that truly represent their brand.  “I’m all about You.”




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