The Product & Service Schedule provides the LKNConnect Strategist with the approved Visibility Opportunities that may be recommended to a client following the Visibility Audit.
Products and services should be recommended based on the client’s Objective Visibility Audit, Visibility Gap, and identified Visibility Needs.
Pricing is maintained separately and is not included in this document.
Provides the business with an established presence in the LKNConnect Business Directory.
Designed for businesses that need a basic, searchable presence within the LKNConnect community.
Provides an expanded business presence beyond the basic Directory Listing.
May include additional business information, images, links, description, and other approved profile enhancements.
Provides sponsor visibility within the LKNConnect newsletter program.
Designed to create repeated brand exposure to the LKNConnect audience through association with regularly distributed LKNConnect content.
Refer to the applicable Sponsorship Letter of Agreement for specific deliverables.
Provides sponsor visibility associated with an appropriate LKNConnect editorial column or recurring content feature.
Depending upon the program, visibility may include sponsor identification, recognition associated with the column, and other approved sponsorship opportunities.
Refer to the applicable Sponsorship Letter of Agreement for specific deliverables.
Provides sponsor visibility associated with an appropriate LKNConnect hosted video program.
Depending upon the program, visibility may include:
Refer to Appendix J — Sponsorship & Advertising Standards and the applicable Sponsorship Letter of Agreement.
Provides prominent advertising visibility on the LKNConnect front page.
Available placements may include:
Large banner advertising placement on the LKNConnect front page.
Advertising placement on the right side of the LKNConnect front page.
Availability is based on current advertising inventory.
Refer to Appendix J — Sponsorship & Advertising Standards and the applicable Advertising Order Form / Letter of Agreement.
Provides the business with a more substantial LKNConnect presence through a dedicated Featured Business Page and related visibility opportunities.
Designed for businesses ready to move beyond simply being found and begin telling their story to the Lake Norman marketplace.
Provides an expanded visibility presence designed to help the business build greater recognition, credibility, and marketplace authority.
Featured Business Plus builds upon the Featured Business presence with additional approved Visibility Opportunities.
Specific deliverables are established through the client’s Visibility Plan and Letter of Agreement.
LKNConnect’s highest level of integrated client visibility.
Designed for businesses seeking sustained marketplace presence and stronger Top-of-Mind Authority within the Lake Norman community.
The specific mix of Visibility Opportunities is developed around the client’s Audit findings, Visibility Gap, business needs, and Visibility Plan.
Business events can create multiple Visibility Opportunities before, during, and after the event.
May include, when appropriate:
May include:
May include an expanded LKNConnect Event Response Team and professional production resources such as:
Event coverage requiring additional TEAM members or professional production resources may involve an additional production charge.
LKNConnect may provide or coordinate video production services when video is identified as an appropriate Visibility Opportunity.
A client-requested promotional video designed to communicate the business’s story, products, services, people, or activities.
A professionally produced commercial or marketing video commissioned by the client.
Production may include:
Commercial and promotional production services are separate from standard LKNConnect editorial coverage and may require a separate production agreement.
LKNConnect may provide or coordinate additional professional production services when needed to support the client’s Visibility Plan.
These may include:
Services requiring additional LKNConnect TEAM time or outside professional resources may involve an additional production charge.
The LKNConnect Client Visibility Playbook may identify additional ways to strengthen a client’s visibility.
These may include appropriate:
Not every Visibility Opportunity is a paid LKNConnect service.
Some recommendations may be actions the client can take independently.
The Product & Service Schedule is not a menu that must be presented from top to bottom.
The Strategist should use the client’s Objective Visibility Audit Report, Visibility Gap, and K-2-F — Visibility Recommendation Form to identify the products and services most appropriate for the client’s needs.
Recommend what addresses the Visibility Gap — not simply what LKNConnect has available to sell.
The client then determines which recommended products and services they wish to select.
Current approved pricing is maintained separately in the LKNConnect Internal Fee Schedule.
The Strategist should quote only current approved pricing.
Custom production services must be priced according to the resources required before being presented to the client.
A LKNConnect Strategic Partnership is not a product, discount, or payment alternative and is not offered through this Product & Service Schedule.
Strategic Partnerships are established separately at the discretion of LKNConnect when there is a clearly defined and significant exchange of value that advances the interests of both organizations.
K-2-F — Visibility Recommendation Form
K-3-F — Product & Service Selection Form
LKNConnect Internal Fee Schedule
Appendix J — Sponsorship & Advertising Standards
Applicable Letter of Agreement
LKNConnect Client Visibility Playbook
