The Visibility Strategist is the primary ambassador of the LKNConnect Business Growth Network.
Rather than selling advertising, the Visibility Strategist helps business owners understand how greater visibility, stronger credibility, and deeper community connections can contribute to long-term business growth.
The Visibility Strategist serves as a trusted Business Growth Advisor who guides each client through every stage of their relationship with LKNConnect.
Every business owner deserves more than an advertising salesperson.
They deserve a trusted advisor who listens first, understands their business, identifies opportunities, and recommends thoughtful solutions designed to help them grow.
Every conversation should leave the business owner feeling respected, informed, and confident that LKNConnect genuinely cares about the success of their business.
We build relationships before proposals.
We build trust before transactions.
We build partnerships before programs.
Our mission is to help local businesses become more visible, more credible, and more connected to the Lake Norman community.
We accomplish this by:
People buy from people they trust.
Businesses grow through relationships.
Visibility creates familiarity.
Familiarity builds credibility.
Credibility creates trust.
Trust creates opportunity.
The Visibility Strategist helps businesses move through this progression by serving as a trusted advisor—not an advertising salesperson.
The Visibility Strategist is responsible for helping businesses discover opportunities for growth through the LKNConnect Business Growth Network.
Every Strategist should strive to become a long-term resource—not simply a salesperson.
The Strategist represents the values, professionalism, and integrity of LKNConnect in every conversation.
Every Visibility Strategist is responsible for:
The Visibility Strategist becomes the client’s primary point of contact throughout the relationship.
Potential clients may come from:
Every conversation is an opportunity to begin a relationship.
Every prospective client should be entered into the CRM.
The CRM should document:
CRM updates should be completed immediately after every meaningful contact.
If it isn’t documented, it didn’t happen.
The Visibility Audit is designed to understand—not judge—a business.
The Strategist should:
The audit is a discovery conversation—not a sales presentation.
Following the Visibility Audit, the Visibility Strategist prepares a Business Assessment for the Growth Review Board.
The assessment should summarize:
The assessment should be objective, accurate, and complete.
The Visibility Strategist presents the business to the Growth Review Board.
The Board evaluates:
The Review Board provides collaborative recommendations based upon the information presented.
Following the Review Board meeting, the Visibility Strategist schedules a meeting with the business owner.
During this meeting the Strategist should:
Recommendations should educate—not pressure.
Once the Letter of Agreement has been signed, the Visibility Strategist coordinates the onboarding process.
Responsibilities include:
The objective is to create an exceptional first impression.
The Visibility Strategist’s work does not end after onboarding.
Ongoing responsibilities include:
Long-term relationships create long-term growth.
Every Visibility Strategist should be:
Professionalism creates confidence.
Confidence creates trust.
Before moving a client to the next step, verify:
✓ Lead entered into CRM
✓ Discovery meeting completed
✓ Visibility Audit completed
✓ Audit score verified
✓ Business Assessment prepared
✓ Growth Review Board presentation completed
✓ Recommendations documented
✓ Letter of Agreement signed
✓ Onboarding initiated
✓ Client understands next steps
Never:
Relationships always come before revenue.
Traditional media companies sell advertising.
LKNConnect develops business growth strategies.
We begin by listening.
We continue by learning.
We collaborate.
We recommend.
We implement.
We measure.
We improve.
Our success is measured by the long-term success of the businesses we serve.
Every Visibility Strategist represents these principles in every meeting, every recommendation, every client relationship, and every opportunity to help a local business succeed.
The Visibility Strategist is more than a representative of LKNConnect.
They are a catalyst for business growth, stronger community connections, and lasting partnerships throughout the Lake Norman region.
