Nope. Just like there’s no pill that will turn someone from the Nutty Professor into Buddy Love. However, there will be a primary way to
You go in for an oil change and leave with other work performed on your car at a higher price than you anticipated spending. What happened? You
Marketing is about perceptions. It’s not about whether your product or service is better than the competition. It’s not
Last time, I talked about how you can sell your business for maximum value. This article will continue to build value for your business by
If you have your own business you’re a salesman. If you hate sales then go work for someone else. If that’s not an option, then accept the fact
When choosing a product or service, many think that it’s the lowest price that wins. The reality is—the product or service that appears to be the
While doing a Brand Discovery session with my client, he lamented the depths his main competitor has gone to, to push him out of business. The
Can you predict the weather of your business? Most of us have busy seasons and dry seasons. We wonder how we can gain better control of our cash
Most of know about the lead generation technique called a sales funnel. We understand the concept, but it’s the details many miss. All marketing
By George Paul III Branding Expert and Award-winning Designer All businesses need to pay attention to their attrition rate—the percentage of