Life Before the Lake – Lake Norman – Facts or Fiction?
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THE LKNCONNECT GROWTH SPIRAL™
Your Roadmap to Becoming the Top-of-Mind Authority™
Building Visibility. Building Trust. Building Market Leaders.
EVERY GREAT BUSINESS STARTS SOMEWHERE
Successful businesses rarely become industry leaders overnight.
They grow one step at a time.
People discover them. They begin to recognize their name. They learn their story. Trust begins to grow. Recommendations follow.
Eventually, when someone needs a product or service, one business comes to mind first.
That business has become the Top-of-Mind Authority™.
The LKNConnect Growth Spiral™ is a seven-step business-development system created to help local businesses make that journey. Each step provides a stronger level of visibility, engagement and community recognition, allowing businesses to select the level that best supports their goals.
We don’t simply sell advertising.
We help businesses build visibility, credibility, trust and lasting authority throughout the Lake Norman community.
$75 per month
No setup fee
BE FOUND
Your Experience
Your business becomes part of the LKNConnect Business Directory with a professionally presented listing designed to help Lake Norman residents find and contact your business.
Includes:
Professional business listing
Business description
Business-category placement
Town placement
Business address
Phone number
Your Result
People discover your business.
$200 per month
$200 one-time setup fee
BUILD YOUR BRAND
Your Experience
Your directory presence is enhanced with a business logo or featured image and a direct link to your website. This gives potential customers a stronger first impression and provides an easy way to learn more about your business.
Your business also receives regular recognition through the LKNConnect social-media group network.
Includes:
Everything included in Step 1
Business logo or featured image
Direct link to your website
Enhanced professional presentation
Two LKNConnect social-media group recognitions each month
Your Result
People recognize your business and your brand.
$150 per month
$150 one-time setup fee
REACH THE LKNCONNECT COMMUNITY
Your Experience
Place your business in front of LKNConnect readers through sponsorship recognition in the LKNConnect newsletter.
Newsletter sponsorship provides consistent visibility and keeps your name connected to the local stories, programs and information our community follows.
Includes:
Sponsor recognition in the LKNConnect newsletter
Business name and logo
Direct link to your website
Consistent visibility with LKNConnect newsletter readers
Your Result
Your business remains visible and connected to the Lake Norman community.
BECOME PART OF THE CONVERSATION
Sponsor trusted LKNConnect articles or video programs and place your business alongside useful, engaging local content.
Choose the sponsorship opportunity that best fits your business and audience.
COLUMN SPONSORSHIP
$350 per month
$350 one-time setup fee
Includes:
Sponsor banner displayed on the selected LKNConnect column page
Sponsor recognition connected to newly published column content
Business name and logo
Direct link to your website
Consistent association with trusted local information
HOST AND VIDEO PROGRAM SPONSORSHIP
$495 per month
$495 one-time setup fee
Includes:
Sponsor recognition connected to the selected LKNConnect host or video program
Approximately 15 to 20 seconds of sponsor recognition at the beginning of each episode
Approximately 15 to 20 seconds of sponsor recognition at the conclusion of each episode
Business name and logo
Direct link to your website
Association with trusted LKNConnect local programming
Sponsorship Availability
To protect the value and visibility of each sponsorship, the number of sponsors is based on program length.
Programs lasting 3 to 5 minutes: One sponsor
Programs lasting approximately 15 minutes: Up to two sponsors
Programs lasting approximately 30 minutes: Up to four sponsors
Your Result
People see—and hear—your business as part of trusted local programming.
$695 per month
$500 one-time setup fee
TELL YOUR STORY
Your Experience
Your business receives its own professionally developed Featured Business Page within the LKNConnect Media Network.
This is more than a business listing. It gives customers an opportunity to learn about your company, your products and services, your history and the people behind your business.
Your company is also included in the Featured Businesses Carousel on the LKNConnect homepage—one of the most visible locations on LKNConnect.
Your Featured Business presence is introduced to the community through a coordinated launch and supported by continued monthly promotion.
Includes:
Everything included in Step 2
Professionally developed Featured Business Page
Placement in the Featured Businesses Carousel on the LKNConnect homepage
Welcome video
Meet the Owners feature
Featured Article
Featured Interview
Company history
Products and services information
Photo gallery
Contact information
Direct link to your website
Community Launch
Two general LKNConnect promotional campaigns each month
Your Result
Customers know your business, your people and your story.
$1,295 per month
$500 one-time setup fee
STRENGTHEN YOUR AUTHORITY
Your Experience
Your business receives all the storytelling and visibility benefits of Featured Business™, supported by customized advertising created specifically for your company.
These campaigns can highlight your products, services, promotions, events, announcements and expertise, helping your business develop a consistent and recognizable voice throughout the Lake Norman community.
Includes:
Everything included in Step 5
Two customized social-media advertisements each month
Custom-written promotional content
Professionally designed campaign graphics
Promotion through the LKNConnect social-media network
Campaigns that can feature products, services, promotions, events and announcements
Your Result
Your business develops a recognizable voice and becomes a trusted local authority.
$1,495 per month
$600 one-time setup fee
OWN THE MIND. OWN THE MARKET.™
Your Experience
This is the highest level of partnership within the LKNConnect Growth Spiral™.
LKNConnect works with your business to maintain a strong, consistent presence throughout the year. With fresh customized advertising every week, your business remains visible, relevant and connected to the community.
The goal is clear: When Lake Norman residents need the products or services you provide, your business is the one they remember first.
Includes:
Everything included in Step 5
One customized social-media advertisement each week
Custom-written promotional content
Professionally designed campaign graphics
Promotion through the LKNConnect social-media network
Strategic marketing planning
Priority campaign scheduling
Executive marketing consultation
Long-term growth planning
Access to premium marketing opportunities when available
The highest level of ongoing visibility within the LKNConnect Media Network
Your Result
Your business becomes the Top-of-Mind Authority™ in its market.
Step 1: Be Found
$75 per month
No setup fee
Step 2: Build Your Brand
$200 per month
$200 one-time setup fee
Step 3: Reach the LKNConnect Community
$150 per month
$150 one-time setup fee
Step 4A: Column Sponsorship
$350 per month
$350 one-time setup fee
Step 4B: Host and Video Program Sponsorship
$495 per month
$495 one-time setup fee
Step 5: Tell Your Story
$695 per month
$500 one-time setup fee
Step 6: Strengthen Your Authority
$1,295 per month
$500 one-time setup fee
Step 7: Own the Mind. Own the Market.™
$1,495 per month
$600 one-time setup fee
WHY THE GROWTH SPIRAL WORKS
No single advertisement builds an industry leader.
Not a Facebook campaign.
Not a newspaper advertisement.
Not a radio commercial.
Not a website.
Successful businesses become leaders through consistent visibility, meaningful relationships, compelling storytelling and earned trust.
The LKNConnect Growth Spiral™ gives businesses a clear path for increasing their visibility—from being found in the Business Directory to becoming a recognized and trusted market leader.
Our mission is simple:
Help local businesses become the businesses people remember first, recommend most often and trust with confidence.
That’s the power of the LKNConnect Growth Spiral™.
READY TO GROW YOUR BUSINESS?
Let LKNConnect help you select the Growth Spiral step that best fits your goals, your audience and your budget.
Contact LKNConnect to get started. David Beard: DBeard@LKNConnect.com
