Small business networking is more than just exchanging business cards. It is the foundation for sustainable growth and opportunity. By actively engaging in your local business networking groups, like the Lake Norman Small Business Network community, and attending area events, you can open doors to valuable resources, fresh ideas, and potential collaborations. It is all in the K-L-T (Know, Like, Trust).
The KLT principle is simple but powerful: people do business with those they know, like, and trust. First, you must be seen, share your expertise with others, and be consistent and visible. The community needs to know you.
Next comes likeability. Be authentic and genuinely interested in others. Find common ground and share your values, stories, and successes. People naturally gravitate toward those they enjoy interacting with; this rapport is essential for building lasting business relationships.
Finally, trust is built through reliability, transparency, and delivering on your promises. Share every idea, offer valuable advice, and always follow through. Trust transforms casual contacts into loyal relationships.
In today’s competitive landscape, mastering networking and the KLT factor is not just good practice, it is essential for small business success. Start building your network and nurturing those KLT relationships, and watch your business thrive.
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Jim Vogel is a prominent figure in the Lake Norman and Cornelius, North Carolina business community. He founded and chairs the Lake Norman Small Business Network (LKNSBN), established in 2014, which operates on a “servant networking” model emphasizing inclusivity and community support without fees. Vogel has a background in internal communications from Ford Motor Company and Hendrick Automotive Group.
He also founded I.M.U. Social Media LLC in 2011, providing affordable social media services to skilled trades. As the Small Business Ambassador for Cornelius, Vogel supports local businesses and coordinates community blood drives, earning him respect as a regional leader.
I.M.U. Social Media for Skilled Trades
Town of Cornelius Small Business Ambassador
Chair, Lake Norman Small Business Network
www.lknsbn.com
919 244 6989
The information contained in this blog article is for informational purposes and is not presented for any other reason.
