Ask Alan – The Importance of “Outside the Box” Thinking

Alan Adler

, B2B

Are YOU Using (Creative) Outside the Box Thinking? You Should!

Are YOU being creative and using outside the box thinking? Today’s staggering number of choices and our diverse economy demands outside-the-box thinking. Why? It can make the difference between success and failure. “Average” was once the guide used to determine marketing targets. Today, there’s no such thing as “one-size fits all.” This is a tough concept for many entrepreneurs and small business owners to accept.


A staggering amount of change

Most are still reeling from the staggering amount of change experienced during the past ten years. The explosion of technology and use of social media have caused our lives to become more complex than ever before. All of this makes the level of competition for a single prospect’s attention…mind boggling. Sellers must stand out to be noticed today.


Linear thinking is no longer viable

To be clear, I’m not talking simply of businesses selling products or services. I’m referring to all types of businesses. Your business, the service organizations you belong to, and even job seekers are forced to consider new and creative ways to reach their audience. Organizations, regardless of size, need to think in strategic ways rather than linear. The ideal culture of an organization is one that has vision, mission and values all in alignment. A cultural environment where everyone owns a piece of the customer is known as “Customer-centric.”


Outside the box is more meaningful today than ever before

Many believe that, thinking outside-the-box is an old and outdated phrase. However, it is more meaningful and applicable today, then ever before.

It means:

  • Nontraditional, unconventional or a different way of looking at a problem or situation
  • Getting away from your comfort zone
  • Taking a risk
  • Making yourself, product or service stand out from the rest




A few examples that work

  • Businesses that give employees control over their time, team technique and tasks. In many situations this results in workers becoming more effective.
  • Highly competitive professional services like CPA’s, law firms, financial planners and realtors…building community relationships and differentiating themselves in the marketplace.
  • Any type of business can get creative. Today’s customer expects more than a brochure…they want to get to know you and your company.


A fresh perspective

Many senior managers have discovered ways to better manage in today’s chaotic marketplace. They have turned outside the business to retain specialists. Specialists like business coaches, consultants even contracting with mystery shopping organizations, for FRESH EYES. FRESH EYES equal a fresh perspective.

Often businesses have difficulty with this concept because they lack a culture that encourages a “blame-free environment.” To be successful and thrive today, outside-the-box thinking is critical. It offers the best hope for meeting today’s current and future market trends as well as customer and employee expectations. Rest assured that if you’re not willing to use creative outside the box thinking” your competition will! With fresh eyes and the desire for greatness, results follow!



Have a question? Ask Alan…

If you have a small business question email it to Alan: alan@alan-adler.comQuestions may be combined and answered in an upcoming column of “Ask Alan!”



Alan Adler is a business coach/consultant & speaker who prides himself on ensuring his individual, executive and small business group clients receive the highest return on their coaching investment. He provides services that span the skill spectrum. From leadership, listening skills, lead generation, converting leads-to-sales, marketing, social media to dealing effectively with HR issues. Or, helping people change jobs, time management, creating elevator speeches and networking more effectively; He strives to improve skills that result in solid business results. Alan has written two books designed to provide solutions to small business problems. Getting the Fish to Swim to YOU & Keeping Them in YOUR Boat and UpStream. Both are available on



Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.