Lessons learned about previous color choices
Some time ago, a business consultant advised me that using dusky pink and mossy green would draw attention to my logo and brand giving it a “European” flare. I went along with it, even though I couldn’t identify with either of those colors. The new look didn’t feel like me, and if I’m honest, I doubted it looked very European. As a result, I didn’t promote the new look and it didn’t generate the business I wanted. It was a waste of time and money.
Color reinforces a brand’s personality
A brand’s choice of color is a fundamental element that reinforces both its personality and the qualities of its products. Color is where first impressions are made and it gives an identity to our brand. We may not realize it, but we subconsciously react to color. Colors convey emotions, feelings and even experiences.
Making a difference
Choosing the right colors for your brand will be the difference between your business standing out from the crowd, or disappearing into it. Use color strategically for your marketing efforts. You can get your audience to see what you want them to see and help them perceive you the way you want to be perceived. Review the brands represented in the Color Emotion Guide. Do you agree with their choices?
How do you find your colors?
If you can, go to a color expert and they will work with you to create your colors and brand. Whether you are just starting out or reimagining an existing business, the best way to get a feel for what works for you is to create a vision board. Start to assemble images that speak to you, colors that grab your attention. Add in words that describe your brand to create a bigger picture of your brand. Look at your board. Do you see any patterns emerging?
Inspiration and action
As the above image shows, I went back to my love for teals. These colors remind me of the ocean. They feel calming and reassuring. I find myself pulled to these colors wherever I go. I am now happily moving forward with my brand, using colors that inspire me, knowing that these colors speak to me and speak for me.
Make the time for your own color exploration and see what pattern emerges for you!
Additional articles on color
LKNConnect Color Expert Margi Kyle, has the following articles on color and personality that can help you both personally and professionally. —EH Stafford, Managing Editor
Embrace “Hue” You Are series:
Photos courtesy of Jo Ames
Jo Ames
I’m Jo, an international photographer, working in Europe and the USA, with over 12 years of experience. I have always been passionate about photography, since the age of 5 when I picked up a camera to capture an amazing sunset. I moved to Cornelius 6 years ago and I’m loving life here. I love to empower my clients by freeing up their time and creating more confidence in themselves through the creation of on-brand, tailored images that truly represent their brand. “I’m all about You.”
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and do not represent LKNConnect.com, its publisher or its staff.
