Advertising, Marketing, Videography and Connecting Local Businesses with the Community
- LKNConnect & Associates
2025 Small Business Game Plan: Five Ways to Thrive and Survive in Chaotic Times
In today’s uncertain economic landscape, our Lake Norman small businesses face unique challenges that test even the most seasoned professional. Yet we know that challenging times often create innovation and growth with our use of adaptation and strategy.
Focus on Core Strengths
When resources are limited, simply double down on what you do best. Audit your products and services to identify the most profitable ones. It might be time to temporarily streamline your menu of services to concentrate on the best ones.
Embrace Digital Transformation
Even with tightened budgets, digital investment remains essential. Update your website, optimize your local search, and maintain consistent social media engagement. A strong online presence isn’t just about visibility but accessibility for customers who increasingly make decisions online. Remember, much of what you can do is free.
Deepen Customer Relationships
Your existing customers are invaluable. Implement a loyalty program, send personalized follow-ups, or create exclusive offers for repeat business. Remember: acquiring a new customer costs five times more than retaining an existing one.
Networking means Net through Work
Connect and network with complementary local businesses to cross-promote like services. In Cornelius and the surrounding Lake Norman communities, we’ve seen remarkable results when small businesses collaborate rather than compete. The Lake Norman Small Business Network is a proven collaborator and think tank. www.lknsbn.com
Prioritize Financial Health
Work with your bookkeeper. Revisit your expenses and explore alternative revenue streams. Consider every option as you brainstorm the business future.
Remember, challenging times don’t last, but resilient businesses do. The adjustments you make today aren’t just survival tactics, they’re the foundation for your future growth when the market returns to normalcy.
Send your comments, ideas, and thoughts to [email protected]
Jim Vogel is a prominent figure in the Lake Norman and Cornelius, North Carolina business community. He founded and chairs the Lake Norman Small Business Network (LKNSBN), established in 2014, which operates on a “servant networking” model emphasizing inclusivity and community support without fees. Vogel has a background in internal communications from Ford Motor Company and Hendrick Automotive Group.
He also founded I.M.U. Social Media LLC in 2011, providing affordable social media services to skilled trades. As the Small Business Ambassador for Cornelius, Vogel supports local businesses and coordinates community blood drives, earning him respect as a regional leader.
I.M.U. Social Media for Skilled Trades
Town of Cornelius Small Business Ambassador
Chair, Lake Norman Small Business Network
www.lknsbn.com
919 244 6989
The information contained in this blog article is for informational purposes and is not presented for any other reason.
