Appendix E defines the role, responsibilities, authority, accountability, and workflow ownership of the Managing Editor of LKNConnect / Power Communities, LLC.
The Managing Editor is responsible for the day-to-day management of the LKNConnect content operation across both written and video media.
The position serves as the central coordination point between Contributors, Hosts, Writers, Video Producers, Editors, Website/Publishing personnel, Social Media distribution, the COO, and the CEO.
The guiding principle is:
The CEO establishes editorial direction.
The Managing Editor turns that direction into a consistent daily publication.
The Managing Editor does not need to personally perform every production function.
The Managing Editor is responsible for ensuring that the entire content system functions.
The primary role of the Managing Editor is:
The Managing Editor owns the daily flow of LKNConnect content from planning through publication and distribution.
This includes both:
The Managing Editor ensures that content moves through the appropriate workflow from concept to audience.
The Managing Editor is responsible for overseeing the complete LKNConnect content pipeline:
PLAN → ASSIGN → RECEIVE → REVIEW → EDIT → PACKAGE → PRODUCE → APPROVE → PUBLISH → DISTRIBUTE → MEASURE
Each stage should have a clear owner, deadline, and standard.
The Managing Editor’s responsibility is to ensure that content does not become stalled between stages.
The Managing Editor maintains the master LKNConnect editorial and programming calendar.
The calendar should identify:
The editorial calendar becomes the primary operating document for daily content production.
The Managing Editor should maintain visibility into upcoming content sufficiently in advance to prevent daily production emergencies.
Whenever practical, the Managing Editor should know:
The objective is to move LKNConnect from reactive publishing toward planned publishing.
For written content, the Managing Editor oversees the process from submission through publication.
Responsibilities include:
The Managing Editor should ensure that LKNConnect content maintains a consistent professional and editorial standard.
Evergreen content can provide continuing value to both LKNConnect and its Contributors.
Before evergreen material is republished, the Managing Editor should confirm:
Evergreen content should be used strategically to strengthen Contributor visibility and audience value.
It should never be assumed that previously submitted material may be used indefinitely without regard to current permissions.
Video is a core part of the LKNConnect Media Network.
The Managing Editor oversees the editorial and scheduling workflow for video programs from concept through distribution.
The Managing Editor should maintain visibility into:
The Managing Editor is not necessarily the videographer or video editor.
The Managing Editor owns the editorial workflow surrounding the video.
The standard video workflow should move through the following stages:
Confirm:
The approved Host and Video Producer complete the recording according to LKNConnect production standards.
The raw footage is delivered to the designated editor or production team according to the established production schedule.
The video editor prepares the program according to LKNConnect standards.
The Managing Editor or designated reviewer confirms:
Prepare or coordinate:
The completed program is loaded to the appropriate LKNConnect website location and other approved platforms.
Confirm the program goes live according to schedule.
Coordinate social media and other promotional distribution.
Track appropriate performance indicators and identify unusually strong or weak results.
Before publication, video programming should be reviewed for obvious problems including:
Not every video requires CEO review.
Routine quality control should be handled within the editorial/production system.
The Managing Editor serves as the primary editorial contact for routine Contributor and Host matters.
Responsibilities may include:
The Managing Editor should help Contributors succeed while also protecting the reliability of the LKNConnect publishing schedule.
No Contributor should enter the formal LKNConnect Contributor Program without the required Contributor Agreement.
The Managing Editor should have access to a current record showing:
The Managing Editor does not negotiate legal agreements unless specifically authorized.
The Managing Editor ensures that the editorial operation respects the agreements that are in place.
The Managing Editor is responsible for ensuring that appropriate imagery accompanies LKNConnect content.
Images should meet established LKNConnect visual and brand standards.
The Managing Editor should coordinate:
Approved master templates should be used whenever appropriate to maintain consistency.
Existing photographs, particularly identifiable people and Contributor headshots, should not be unnecessarily altered.
The Managing Editor oversees the editorial side of website publishing.
This includes ensuring:
The Managing Editor may delegate the physical loading of material.
The loader loads.
The Managing Editor ensures the correct material gets loaded correctly.
Social media is part of LKNConnect’s publishing system, not a separate afterthought.
The Managing Editor should ensure that published content receives the appropriate promotional support.
This may include:
The Managing Editor may delegate actual posting and scheduling.
The Managing Editor remains responsible for ensuring that distribution occurs.
Where appropriate, recurring LKNConnect content should have a standardized promotional package.
A promotional package may include:
Standardization reduces production time and improves consistency.
LKNConnect content should strengthen the larger LKNConnect ecosystem.
The Managing Editor should identify opportunities to connect articles and videos with relevant LKNConnect Guides.
Examples may include:
The objective is to move readers and viewers from individual content into the broader LKNConnect platform.
The Managing Editor should maintain awareness of sponsorship obligations associated with programming.
Before publication, the Managing Editor should know:
Sponsorship does not give a Sponsor editorial control over LKNConnect.
Sponsor commitments should be honored without compromising editorial integrity.
The Managing Editor is the primary guardian of day-to-day editorial quality.
Content should be reviewed for:
The objective is not perfection at the expense of publication.
The objective is a consistently professional LKNConnect product.
Reasonable steps should be taken to ensure factual accuracy before publication.
When an error is identified after publication, the Managing Editor should determine whether it can be corrected routinely or requires leadership involvement.
Routine factual or typographical corrections may be made promptly.
Significant errors involving:
should be brought to the CEO and, when appropriate, the COO.
The Managing Editor has authority to hold routine content from publication when there is a reasonable concern regarding:
Holding content for review is not the same as permanently rejecting it.
Significant editorial decisions may be referred to the CEO.
The Managing Editor establishes and enforces reasonable content deadlines.
The goal is to create sufficient production time for:
Repeated last-minute submissions create unnecessary cost and production risk.
Contributors and Hosts should be encouraged to work sufficiently ahead of publication whenever possible.
The Managing Editor should maintain an inventory of available and upcoming content.
The inventory may include:
A healthy content inventory reduces dependence on last-minute production.
The Managing Editor should review content performance sufficiently to understand what the audience is responding to.
Relevant indicators may include:
Performance information should inform future editorial planning without allowing short-term metrics alone to dictate the editorial mission.
The Managing Editor should provide leadership with concise information regarding the health of the content operation.
Leadership should be alerted to:
The Managing Editor should solve routine editorial problems without unnecessarily escalating them.
The CEO retains overall editorial and brand direction.
The Managing Editor should consult the CEO regarding:
The CEO should not need to approve routine daily publication.
The Managing Editor works with the COO on operational matters affecting the content system.
These may include:
The Managing Editor owns editorial execution.
The COO helps ensure the surrounding operational system supports that execution.
Video Producers and Editors are responsible for their specialized production work.
The Managing Editor is responsible for coordinating that work with the publishing schedule.
The Managing Editor should ensure:
The Managing Editor should not micromanage professional production specialists.
The Managing Editor manages the workflow and expected outcome.
Website loaders and social media distributors perform essential production functions.
The Managing Editor should provide them with:
Production personnel should not be expected to determine editorial strategy themselves.
The Managing Editor should work with the COO and technology partners to identify opportunities to use automation and AI appropriately within the content operation.
Potential applications include:
AI and automation should increase efficiency without eliminating appropriate human editorial judgment.
Within established LKNConnect editorial and brand direction, the Managing Editor should have authority to make routine decisions regarding:
The Managing Editor should not require CEO approval for ordinary editorial operations.
The Managing Editor should seek CEO review for:
The Managing Editor should eventually maintain a concise dashboard showing:
The dashboard should allow the Managing Editor to answer one fundamental question:
The Managing Editor should be evaluated by the effectiveness and consistency of the entire content operation.
Indicators include:
Within established editorial direction:
LKNConnect publishes content every day across multiple formats, programs, Contributors, and distribution channels.
That complexity cannot permanently depend upon the CEO personally moving every piece from one stage to another.
The Managing Editor becomes the central traffic controller of the LKNConnect content system.
The Managing Editor does not need to:
Write every article.
Edit every video.
Create every graphic.
Load every webpage.
Post every social promotion.
But the Managing Editor must know:
What is being published.
When it is being published.
Who is responsible.
Whether it is ready.
Whether it meets LKNConnect standards.
Whether it was distributed.
And ultimately:
LKNConnect Operating System — Appendix E
Managing Editor Role & Responsibility Map
Power Communities, LLC / LKNConnect.com
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