Small Business Knowledge Network w/ Jim Vogel: Small Glue Networking: The Secret Weapon for your Business
- Small Business Knowledge Network
Every strong small-business network has them: individuals who quietly hold everything together. Behavioral scientist Jon Levy calls them “glue workers,” and they’re the reason some groups thrive while others fall apart. We call them glue networkers
These people are not the most outspoken members or the most visible; they are the ones checking in when you have been absent, making introductions that turn into partnerships, and helping new faces feel like they belong. They don’t need the spotlight; they just want everyone to be successful.
What sets glue networkers apart from others? They have emotional intelligence. They notice when someone’s struggling before it’s said out loud. They smooth over tension, follow up on loose ends, and build the trust that transforms casual connections into real business relationships.
Here’s the problem: most of us don’t recognize these people until they’re gone. We celebrate successes and wins, but relationships are never documented on paper. Over time, that lack of recognition can lead to burnout.
Want to know who your glue networking partners are in the groups you attend? Ask yourself: “Who helps you most?” or “Who do you turn to when you need support?” You’ll hear the same names again and again.
Once you know who they are, appreciate them. A thank-you, a quality referral, or a simple acknowledgment or shoutout goes further than anything else.
Strong networks aren’t built on transactions alone; they are built on the people who hold us all together. Don’t take them for granted.
Jim Vogel is a servant‑minded small-business leader and community connector based in Cornelius, North Carolina, known for his collaborative, hands‑on support of local entrepreneurs. He leads the Lake Norman Small Business Network, serving as the town’s Small Business Ambassador, where he focuses on helping owners and solopreneurs build relationships, navigate challenges, and grow sustainably. His leadership style emphasizes practical guidance, inclusive networking, and elevating others’ success ahead of his own.
This blog, about small businesses, is from Jim Vogel, Small Business Ambassador, Cornelius, NC.
Chair, Lake Norman Small Business Network
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