For Micro Enterprises & Small Business Owners!

During my years of coaching, one theme has prevailed — business owners (almost) NEVER take time to work [ON] their business. Why? Because, they tell me, they are always too busy working [IN] their business!


If there ever was a time to work [ON] YOUR business, I believe that time is NOW!

Business owners are desperate to re-open. They have their investment to protect, bills to pay, employee jobs to protect, and customer demands to satisfy. Reopening and recovering successfully from the COVID-19 shutdown is going to require time and effort.


Avoid becoming a casualty of the shutdown by taking the following three actions.

I am confident that applying these actions will help your business survive and thrive!


First, determine who your ideal customer is and
refine your message to connect with them.

Second, create a marketing-ready recovery to-do list.

Third, adjust your behavior for reopening success.


To determine who your ideal customer is ask yourself:

  1. What distinguishes your business from competition?
  2. What makes your business unique?
  3. What is your personal buy-in?
  4. What is your secret sauce?
  5. What are you doing to make your business stand-out?

The answers to these questions form the backbone to your businesses strategic marketing plan! It is only after you have a strategy that meaningful tactics can be developed. My marketing mantra is STRATEGY B4 TACTICS!


Your recovery To-Do list

Below is an excellent graphic, suggested by my colleague, Sheila Neisler, founder of, Catalyst – A Marketing Company. Use it to select those activities that are the best fit for your business.




Choosing the channels to promote your message

And while you are creating your list, consider the channels you will want to use to promote your messages. Back in the day this was not difficult. But today, the Internet with sophisticated technology has enhanced the number of channels available, plus, we have social media. This enables us to target our impressions to increasingly smaller [target] audiences.


Adjust your behavior for reopening success

My colleague, Debbie Harris suggests:

  1. Move on. Don’t waste time feeling sorry for yourself!
  2. Embrace change. Welcome challenges!
  3. Stay happy. Don’t waste energy on things you’re unable to control!
  4. Be kind, fair and unafraid to speak up!
  5. Take calculated risks!
  6. Celebrate other people’s success. Don’t resent their success!

Most business experts believe these actions should be implemented, as they are, during normal times. However, because these are not normal times, you want to position yourself to reopen and recover after, COVID-19 and beyond!


NOW is the time to work on your business

Do this so you do not lose market influence in your industry! Do this so you do not become a pastime memory or become less relevant than before. Seize the opportunity to expand your reach at this unique time. Grasp opportunities to serve. Follow-up with existing customers and potential prospects, showing genuine care and concern. Lastly, create new solutions, for new problems.



Remember that LKNConnect is offering a quick and easy way to get online at no cost for the first three months. Check out the stores in LKNConnect’s Marketplace. We will waive the $75 setup fee and the first 3 monthly payments ($75/month). There is a transaction fee, but that only applies if you sell a product or service. Give David Beard, COO of LKNConnect, a call to get setup today. (704) 575-7971 or email  —EH Stafford, Managing Editor



Banner and Feature images courtesy of



Alan Adler is an executive coach, business consultant, and speaker. He specializes in helping people start a business, improve an existing business, advance in their current job, or discover new opportunities. Alan has worked for both large and small businesses. As an entrepreneur, he has founded and grown Touch Tone Access, Inc., Call Processing Solutions, Inc., and Alan Adler & Associates, LLC.
You can find his books, Getting the Fish to Swim to YOU & Keeping Them in YOUR Boat, and UpStream, on Alan lives in Huntersville, NC with his wife Mindy. They have two grown children, two grandchildren, and a rescue dog named Bentley.






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