Dr. Fitzgerald, Founder LKNConnect, Author at LKNConnect Community

Top-of-Mind Authority: Why Some Businesses Are Known and Others Are Forgotten

May 30, 2026

There are exceptional businesses across Lake Norman that struggle for one simple reason: not enough people know they exist. It’s not a quality problem; it’s an exposure problem. Because in…

The Lake Norman Business Playbook: CHAPTER 11: THE GROWTH LOOP — TURNING VISIBILITY INTO MOMENTUM

May 30, 2026

Most businesses think of marketing as a series of disconnected efforts—an ad here, a post there, an occasional promotion when things slow down. The problem with this approach is that…

The LKN Business Spotlight (Discover Local Business) with Andrea Ervay: Featuring Pam Alexander of the Cabin in Davidson

May 26, 2026

Andrea Ervay spotlights Jim Vogel, the powerhouse behind LKN Small Business Network and IMUSocialMedia.com. Discover his mission to elevate and connect local entrepreneurs!

Top-of-Mind Authority: The New Currency for Local Businesses: Visibility.

May 23, 2026

There are exceptional businesses across Lake Norman that struggle for one simple reason: not enough people know they exist. It’s not a quality problem; it’s an exposure problem. Because in…

How Local Businesses Keep Lake Norman Connected: May 16, 2026

May 16, 2026

There are exceptional businesses across Lake Norman that struggle for one simple reason: not enough people know they exist. It’s not a quality problem; it’s an exposure problem. Because in…

The Lake Norman Business Playbook: Chapter 10: THE VALUE LADDER — HOW STRANGERS BECOME CUSTOMERS AND ADVOCATES

May 16, 2026

Attracting attention is only the beginning. The real opportunity lies in what happens after someone discovers your business. Most businesses fail not because they lack visibility, but because they lack…

People in the Know w/ Margi Kyle: Special Guest – Lindsey Hendrix, Director of Outreach & Education at Carolina Caring

May 15, 2026

A Special Thank You To Our Sponsor; CoCo Couture In Cornelius Use The Connect Button Below For More Episodes Of People In The Know With Margi Kyle. Connect Button Margi…

Guide to Family Activities in Lake Norman – May 14,- 17, 2026

May 13, 2026

Looking for fun things to do around Lake Norman this weekend? Whether you’re into hands-on craft workshops, themed treats, or cozy game nights, there’s something for everyone—rain or shine!

How Do People Choose Local Businesses?

May 9, 2026

The Psychology Behind Familiarity and Trust When people need a restaurant, plumber, realtor, boutique, coffee shop, or local service, they often believe they carefully compare every possible option before making…

The Lake Norman Business Playbook: Chapter 9:

May 9, 2026

CHAPTER 9: THE MAGNET SYSTEM — HOW CUSTOMERS FIND YOU BEFORE YOU ASK There was a time when businesses could rely on simply placing an ad and انتظار results. That…