Dr. Fitzgerald, Founder LKNConnect, Author at LKNConnect Community

The Eight Levels of Community Authority

May 6, 2026

1. Community Listing Presence The Community Listing Presence level establishes your business within the LKNConnect visibility ecosystem. Your business is professionally listed within the LKNConnect online directory, allowing local consumers…

LKN Business Spotlight with Andrea Ervay: Featuring The Staff Members of The Barrel and Fork

May 5, 2026

Andrea Ervay spotlights Jim Vogel, the powerhouse behind LKN Small Business Network and IMUSocialMedia.com. Discover his mission to elevate and connect local entrepreneurs!

LKNConnect Media Kit – Step Two

May 5, 2026

The Three-Legged Approach™ The System Behind Becoming A Recognized Community Brand Most businesses don’t fail because they offer poor service. They fail because the community never truly remembers them. A…

The LKNConnect Guide to HVAC Services in Lake Norman

May 3, 2026

Connecting homeowners with trusted heating, cooling, ventilation, indoor air quality, and HVAC professionals throughout the Lake Norman area. Whether you’re preparing for the summer heat, staying warm through the winter,…

Weekly Connections w/ Lynn Marshall – May 3, 2026. Mother’s Day Preparation

May 3, 2026

From festive Cinco de Mayo celebrations to unforgettable Mother’s Day experiences, this week’s Weekly Connections with Lynn Marshall is packed with can’t-miss ideas to celebrate Mom in style

Lake Norman Top-of-Mind Authority: The 3 seconds that Decide Your Business

May 2, 2026

The Psychology of the Buying Moment Most business owners believe customers carefully compare options before making a purchase. In reality, that’s rarely what happens—especially when the decision is urgent. In…

Lake Norman Local Business: You Can’t Win a Game Nobody Knows You’re Playing

April 25, 2026

It’s a simple idea, but it’s the reality too many local businesses overlook. You can be exceptional at what you do—deliver incredible service, bring years of experience, and genuinely care…

Create an Investment Portfolio that Aligns with your Goals and Investing Style

April 25, 2026

Build a strong investment portfolio with smart strategies! Discover 10 key approaches to diversify, adapt, and achieve your financial goals—both short-term and long-term.

Lake Norman Business Playbook: Chapter 8: Loyalty — When Customers Become Advocates

April 18, 2026

At the highest level, business is no longer about transactions. It’s about relationships that last. Visibility gets you noticed. Credibility builds trust. Authority positions you as the choice. But loyalty…

People in the Know w/ Margi Kyle: Special Guest: Kat Varner – Executive Director – Books on the House

April 17, 2026

About This Episode Kat Varner (Kathleen Varner) is the Founder and Executive Director of Books on the House, a Charlotte-area nonprofit bookmobile that provides free books and innovative literacy programs…