Of the following three people which one are you? Are you the one who loves to do the work, the one who loves organizing things making sure the machine is…
Nope. Just like there’s no pill that will turn someone from the Nutty Professor into Buddy Love. However, there will be a primary way to market your business. You…
You go in for an oil change and leave with other work performed on your car at a higher price than you anticipated spending. What happened? You were ascended. You…
Marketing is about perceptions. It’s not about whether your product or service is better than the competition. It’s not about how many years’ experience you have. It’s…
Have you thought about it? Your exit strategy to move on from your business? Are you going to walk away with a fistful of dollars or nothing to show for…
If you have your own business you’re a salesman. If you hate sales then go work for someone else. If that’s not an option, then accept the fact that you…
When choosing a product or service, many think that it’s the lowest price that wins. The reality is—the product or service that appears to be the least risky—is the one…
While doing a Brand Discovery session with my client, he lamented the depths his main competitor has gone to, to push him out of business. The competitor’s efforts worked and…
Can you predict the weather of your business? Most of us have busy seasons and dry seasons. We wonder how we can gain better control of our cash flow. The…
Most of know about the lead generation technique called a sales funnel. We understand the concept, but it’s the details many miss. All marketing starts a chain reaction down the…
