George Paul III is a branding expert and award-winning designer. He’s the Founder of Seize the Brand, an education platform designed to empower business owners by leveraging the power of branding to realize business and life goals.
This pandemic has been like the Energizer Bunny. It keeps going and going, taking a devastating toll on people and businesses. We’ve seen businesses that have been around for decades closing their...
This is probably the most important part of the picture that is your brand. If what you say about your brand is not in line with what others have said, “game over!” Thus, you need to...
Piping hot The Pizza Tracker from Dominos is one of the best branding tools they came up with. You place the order online or through the app and you can see where your pizza is in the process of...
Absent a narrative people invent one. Translation: if you don’t paint the picture of what it’s like to do business with your brand other people will. This boils down to controlling your brand...
Game 7 of the NBA Finals, Celtics vs. Lakers, will always hurt me I was riding high. My hometown team, the Celtics, was on the verge of back to back championships. But there was a known factor that...
The Three Keys to Getting New Business: Trust – Part 3 of 3 This article is the 3rd part in a series of three articles on Getting New Business. Read part 1 on how you can get your clients to know...
This article is the 2nd part in a series of three articles on Getting New Business. Read part 1 on how you can get your clients to know you and in two weeks read part 3 on how you can get them to...
This article is the 1st part in a series of three articles on Getting New Business. On August 22nd, read part two on how you can get your clients to like you and then on September 5th, read part 3...
With any activity one endeavors to take on, there’s a strategy to it. There’s even a strategy to taking hits. It varies based on fighting style and situation, but it always boils down to two...
Now is the time to create the best experience possible for your clients. Officially, the term is User Experience (UX). User experience It encompasses everything: Client details The buying...