Small Business Knowledge Network w/ Jim Vogel – Is Your Small Business Sending the Right Message?
- Small Business Knowledge Network
It’s 2025; ask yourself: Is your small business texting the way it should? For small companies, texting is a great communication tool. It saves time for owners and customers, eliminating calls and making it easier to share quick information or resolve issues. Yet, texting has challenges. It’s easy to mess up grammar, tone, or even the message itself, and suddenly a simple message can do more harm than good.
Texting isn’t the same as email. Every character counts, so your message has to be short and to the point. But brevity can lead to spelling mistakes or autocorrect errors that can harm your professionalism. A well-meaning message can easily become a confusing jumble of typos and unclear information if you’re not careful.
Beyond just grammar, there’s the bigger question: What should you say, and when? Every business message, whether it’s a problem, a special offer, or a holiday greeting, needs careful timing and purpose. Text too often and you become background noise, creating unhappy or confused clients and customers. Wait too long, and you risk being forgotten. The rule must be to send texts that are clear, timely, and helpful to your customers. And don’t forget the matter of privacy. With texting, the legal rules are always changing, and you need to respect your customers’ preferences and data at all costs.
Balancing all the aspects of tone, timing, substance, and style takes practice. When you do it right, texting becomes the powerful tool that builds relationships.Every message is a chance to show you care, are professional, and detail-oriented.
Bottom line, texting is a great business tool when your message serves its purpose. Just take a few moments to review before you hit send, and you will keep your brand’s reputation strong and your customer relationships even stronger.
This blog, about small businesses, is from Jim Vogel, Small Business Ambassador, Cornelius, NC.
Chair, Lake Norman Small Business Network
https://www.facebook.com/SmallBizKnowledgeNetwork
https://substack.com/@smallbusinessknowledgenetwork
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1 800 869 2401
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The information in this blog article is for informational purposes and is not presented for any other reason.
