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Small Business Knowledge Network w/ Jim Vogel – Going Bananas! Marketing Ideas Every Small Business Can Steal!

Jim Vogel, Small Business Knowledge Network

The Savannah Bananas are more than a baseball team; they are a case study in small business marketing. Their now well-earned path, from being little known to a national sensation, offers incredible lessons on how to engage clients and customers.

At the heart of their marketing and on-field antics is their relentless focus on fans. Every decision the team makes is focused on creating excitement for everyone in the stands. For small business owners, this strategy means putting your fans in a box seat, ensuring everything they see, read, and hear is valuable and memorable. The Bananas don’t just think out of the (batters) box, they run the bases.

The Savannah Bananas’ marketing isn’t about flashy ad campaigns; it’s about being genuinely engaged with everyone who watches. They publish short-form videos on the socials to share their message and entertain viewers. This marketing strategy builds connections and loyalty. Their games are always fun, stress-free, and unforgettable. Small businesses can apply this type of marketing by bundling services or adding discounts for veterans and other groups.

Consistency is crucial, too. The Bananas deliver a clear, engaging message that earns trust and recognition through genuine involvement. For small businesses wanting to grow, the Savannah Bananas’ scorebook proves that by focusing on experience, community, and creativity, you can stand out as well.

Remember, it is all about “putting people in the seats”; the fans are everything. Every decision must be made to create happy customers. For small business owners, this means prioritizing the customer experience from the very beginning of the relationship, making sure every service and product is memorable. The Bananas don’t play just a funky kind of baseball; they break every rule. Their signature yellow uniforms, odd performances, and offbeat game antics show, again, the value of being unique.

It is time for you to play ball by being unique and different. All you must do is step up to the plate. Make everything you do, very “a PEELING”, just like those Bananas.