The Small Business Knowledge Network w/ Jim Vogel: Made You Look!

Jim Vogel, Small Business Knowledge Network

Your Small Business Can Draw Attention!

One of the simplest truths in marketing is also the hardest to master consistently: before people can buy from you, they have to notice you. And getting noticed isn’t about shouting louder; it is about marketing in a way that feels genuine, creative, and human.

Think about the last time something made you pause as you were scrolling on your phone. Maybe it was a great photo, a headline that piqued your curiosity, or someone sharing a genuine moment rather than a polished sales pitch. That’s the power of attention. It jump-starts every conversation.

Your small business doesn’t need a “big box” budget to stand out. It just needs authenticity that makes people pay attention. A little bit of humor, a bold color, a short post that shows what happens behind the scenes of your day; those small touches build human connection faster than any paid ad.

The next time you plan your week’s marketing strategy or walk past your storefront, ask yourself this one very simple question. What would make me stop and look? Because when you create moments that create attention, you are building trust.

Tell the SBKN this: What is one creative way your business has gotten noticed lately? Drop it in the comments. Your success could inspire another local business today.

SBKN Note to our Readers:
This month on the Small Business Knowledge Network, we are focused on visibility. How small businesses and solopreneurs can be seen, heard, and remembered. Today’s #SmallBizBlog is all about that first spark our businesses need: when someone notices you.

Made you look!

This blog, about small businesses, is from Jim Vogel, Small Business Ambassador, Cornelius, NC.