During my years of coaching, one theme has prevailed — business owners (almost) NEVER take time to work [ON] their business. Why? Because, they tell me, they are always too busy working [IN] their business!
Business owners are desperate to re-open. They have their investment to protect, bills to pay, employee jobs to protect, and customer demands to satisfy. Reopening and recovering successfully from the COVID-19 shutdown is going to require time and effort.
I am confident that applying these actions will help your business survive and thrive!
First, determine who your ideal customer is and
refine your message to connect with them.Second, create a marketing-ready recovery to-do list.
Third, adjust your behavior for reopening success.
The answers to these questions form the backbone to your businesses strategic marketing plan! It is only after you have a strategy that meaningful tactics can be developed. My marketing mantra is STRATEGY B4 TACTICS!
Below is an excellent graphic, suggested by my colleague, Sheila Neisler, founder of, Catalyst – A Marketing Company. Use it to select those activities that are the best fit for your business.
And while you are creating your list, consider the channels you will want to use to promote your messages. Back in the day this was not difficult. But today, the Internet with sophisticated technology has enhanced the number of channels available, plus, we have social media. This enables us to target our impressions to increasingly smaller [target] audiences.
My colleague, Debbie Harris suggests:
Most business experts believe these actions should be implemented, as they are, during normal times. However, because these are not normal times, you want to position yourself to reopen and recover after, COVID-19 and beyond!
Do this so you do not lose market influence in your industry! Do this so you do not become a pastime memory or become less relevant than before. Seize the opportunity to expand your reach at this unique time. Grasp opportunities to serve. Follow-up with existing customers and potential prospects, showing genuine care and concern. Lastly, create new solutions, for new problems.
Remember that LKNConnect is offering a quick and easy way to get online at no cost for the first three months. Check out the stores in LKNConnect’s Marketplace. We will waive the $75 setup fee and the first 3 monthly payments ($75/month). There is a transaction fee, but that only applies if you sell a product or service. Give David Beard, COO of LKNConnect, a call to get setup today. (704) 575-7971 or email [email protected]. —EH Stafford, Managing Editor
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