For the past 100+ years the word, marketing, has been defined as: “Mar*ket*ing. 1. The act or process of buying and selling in a market. 2 The commercial functions involved…
If you have your own business you’re a salesman. If you hate sales then go work for someone else. If that’s not an option, then accept the fact that you…
It’s time to revisit Chile! The wines of Chile are relatively inexpensive, but the quality is through the roof. While Chile is almost 3000 miles in length located on South…
Ask Alan – Ideas and advice for entrepreneurs and small business owners “How can I improve ROI [Return on Investment] from the marketing tactics I use?” —T.…
When choosing a product or service, many think that it’s the lowest price that wins. The reality is—the product or service that appears to be the least risky—is the one…
DAVIDSON NC: Chef Jenny Brulé believes in “Inclusive Eating.” Whether your diet is gluten-free, keto, vegetarian, vegan or paleo, there is something for you at Davidson Ice House. Frustrated by…
While doing a Brand Discovery session with my client, he lamented the depths his main competitor has gone to, to push him out of business. The competitor’s efforts worked and…
