Let’s talk strategy. We tend to focus on marketing plans, client acquisitions, and social media. Yet, most small businesses miss the most important habit that keeps everything going: conversation.
It’s not just about networking. It’s checking in with people. It’s asking clients how things are going when you do not need anything. It’s chatting with the business owner next door about what’s working this season. Consistent, genuine conversation is where ideas, collaborations, and referrals are born and solidified.
The best growth stories rarely start with a typical sales pitch; they should start with a “Why do you do what you do (never what) and tell me about yourself”. That simple human relationship question can uncover needs, create new solutions, and build trust faster than any “baloney” pitch ever will.
In the next week, make time for three real conversations with clients, partners, or networking peers. Don’t plan anything. Just converse as equals. You’ll be surprised how much business will follow when you stop trying to “do business” and connect. SBKN promises that you will get anything you want, at any time you want, simply by being yourself.
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This blog, about small businesses, is from Jim Vogel, Small Business Ambassador, Cornelius, NC.
Chair, Lake Norman Small Business Network
This blog, about small businesses, is from Jim Vogel, Small Business Ambassador, Cornelius, NC.
Chair, Lake Norman Small Business Network
https://www.facebook.com/SmallBizKnowledgeNetwork
https://substack.com/@smallbusinessknowledgenetwork
(The Respected Voice of Small Business)
919 244 6989
