George Paul III, Author at LKNConnect Community

Branding Solutions: Marketing Expert George Paul Shares 4 Ways to Overcome Objections to a Sale

July 29, 2019

If you have your own business you’re a salesman. If you hate sales then go work for someone else. If that’s not an option, then accept the fact that you…

Branding Solutions: Are You the Least Risky Solution?

July 9, 2019

When choosing a product or service, many think that it’s the lowest price that wins. The reality is—the product or service that appears to be the least risky—is the one…

Branding Solutions: Sabotage Yourself

June 25, 2019

While doing a Brand Discovery session with my client, he lamented the depths his main competitor has gone to, to push him out of business. The competitor’s efforts worked and…

Branding Solutions: Forecasting Your Business Revenue

June 4, 2019

Can you predict the weather of your business? Most of us have busy seasons and dry seasons. We wonder how we can gain better control of our cash flow. The…

Branding Solutions: Is Your Marketing Chain Broken?

May 15, 2019

Most of know about the lead generation technique called a sales funnel. We understand the concept, but it’s the details many miss. All marketing starts a chain reaction down the…

Branding Solutions: Your Ace in the Hole: Online Reviews

April 26, 2019

Word of mouth marketing is the best form of advertising. So much so, that there are now derivatives of it in the form of influencer and sphere marketing. However, there is…

Branding Solutions: The Fastest Way to Grow Your Client Base

April 10, 2019

By George Paul III Branding Expert and Award-winning Designer All businesses need to pay attention to their attrition rate—the percentage of existing clients that move on from a business. Think…

Branding Solutions: The Cheapest Way to Get a New Client

March 27, 2019

By George Paul III Branding Expert and Award-winning Designer We want them, ask for them, but rarely get them when we really need it. What’s that? Referrals. We know referrals…

Branding Solutions: Marketing your business: how much is a new client worth to you?

March 12, 2019

By George Paul III Branding Expert and Award-winning Designer We all want new business and we all want to grow. How should we market and advertise our businesses? Should it…